Why I Chose to Build a Faith-Based Beauty Brand

This isn’t just business for me, this is ministry. When I first stepped into the beauty industry, it was all about makeup, aesthetics, and trends. I loved making people feel beautiful, but somewhere along the way, I realized there was something deeper missing. I didn’t just want to make people look good, I wanted them to know who they were in Christ. I wanted them to experience beauty that begins on the inside. KTW Beauty Studios was born out of that shift.

This brand is rooted in my personal walk with the Lord. It’s where faith and beauty meet, a sacred space where women are reminded that they are fearfully and wonderfully made (Psalm 139:14). I believe beauty isn’t about vanity, it’s about value. And your value was set the moment God formed you.

What sets KTW apart is that we don’t just cater to the outer woman. We nurture the soul too. Whether I’m offering a facial, doing makeup for a bride, or consulting with someone on their wellness journey, my goal is always the same: to reflect God’s love and restore dignity, confidence, and care.

This is bigger than lashes, lip gloss, or flawless skin. This is about healing. It’s about reminding women, especially young women, that they don’t have to conform to a culture that glorifies the Jezebel spirit. They can walk in modesty, femininity, and strength. They can reflect God’s glory through how they carry themselves, inside and out.

I know what it’s like to be in spaces where your worth feels tied to your looks, your clothes, your following. But I also know what it’s like to be transformed from the inside by God’s truth. That’s what I want every woman who encounters KTW Beauty Studios to feel.

This brand is more than a service. It’s a calling. And I’m walking it out, step by step, with the Holy Spirit leading the way.

Welcome to KTW Beauty Studios, where your glow is holy, your self-care is sacred, and your beauty is God-given.

-Your esti bestie, Zee